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In the digital age, incorporating innovative techniques to captivate consumers is vital for businesses.
One emerging trend is the use of AI images within printed packaging. By leveraging artificial intelligence, companies can elevate their packaging designs, generate creative ideas, and create impactful customer experiences.
In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.
The word sustainability is currently a predominant topic of conversation throughout the packaging industry with the EU's Green Deal at the top of the list. Let's explore what the Green Deal is, and how it could impact your company.
Packaging addresses the covering of a product properly from the viewpoints of safety and ease of handling.
It is expedient to packing products in tins, bottles, bags, boxes, cans and so forth, of convenient sizes to help buyers handle the products easily and effectively.
The unboxing experience is one of the most important factors in any modern business transaction.
In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.
Many consumers await the holiday season to seek out new products that will revitalise them and move forwards to the new year with vigour and enthusiasm.
Companies sense this mood and find it an excellent opportunity to launch new brands, this is where the packaging industry benefits from the festive mood of the people.
The 1970's was the decade that saw the beginning of the environmental movement. It was also the year of the first Earth Day celebration and the creation of the Environmental Protection Agency.
Consumers are encouraged to take responsibility to Reduce, Reuse and Recycle, taking into consideration where their packaging ends up, recycled or in landfill.
However, why should the responsibility of being sustainable be just down to the consumer?
Christmas is potentially one of the most profitable and competitive times of the year for many businesses.
Consumers worldwide are looking to spend money on the perfect gift and stocking filler. However, that doesn't mean that we can sit still and assume the customer will come to us. After all, customers want presents that are perfect for them and will compare brands and products before committing to purchase.
Candles are an exceptional example of how packaging and branding can add an immense amount of value to the product.
As online shopping increases many customers will choose their purchase based on the branding and design of the packaging as opposed to the fragrance or scent.
Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.
Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.