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Brown Knight & Truscott Blog

Unlocking the Power of Litho Lamination: High Quality, Cost Effective Packaging for Your Brand

Jun 3, 2024 3:01:24 PM / by Wendy Barton posted in Packaging

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Enhancing Printed Packaging with AI Images: Unlock Conceptual Designs

May 30, 2023 3:07:44 PM / by Wendy Barton posted in Packaging, Ai

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All ImaAll Images produced by BKT

In the digital age, incorporating innovative techniques to captivate consumers is vital for businesses.

One emerging trend is the use of AI images within printed packaging.  By leveraging artificial intelligence, companies can elevate their packaging designs, generate creative ideas, and create impactful customer experiences.

 


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Creating Packaging To Make Your Influencer Gift Boxes Go Viral

May 9, 2023 10:37:58 AM / by Wendy Barton posted in Print, Packaging, Fulfillment

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In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.

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Understanding The EU's Green Deal

Mar 28, 2023 4:16:11 PM / by Wendy Barton posted in Packaging, Sustainability

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The word sustainability is currently a predominant topic of conversation throughout the packaging industry with the EU's Green Deal at the top of the list.  Let's explore what the Green Deal is, and how it could impact your company.

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Packaging Design Tips For Your Business

Jan 25, 2023 3:54:06 PM / by Wendy Barton posted in Packaging

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Packaging addresses the covering of a product properly from the viewpoints of safety and ease of handling.

It is expedient to packing products in tins, bottles, bags, boxes, cans and so forth, of convenient sizes to help buyers handle the products easily and effectively.

 

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Make A Lasting Impression With The Ultimate Unboxing Experience

Jan 25, 2023 3:53:56 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment

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The unboxing experience is one of the most important factors in any modern business transaction.

In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.

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Holiday Packaging Colour Trends

Nov 24, 2022 12:37:27 PM / by Wendy Barton posted in Packaging

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Many consumers await the holiday season to seek out new products that will revitalise them and move forwards to the new year with vigour and enthusiasm.

Companies sense this mood and find it an excellent opportunity to launch new brands, this is where the packaging industry benefits from the festive mood of the people.

 


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BKT Are Your Sustainable Packaging Partner

Nov 24, 2022 12:37:19 PM / by Wendy Barton posted in Packaging

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The 1970's was the decade that saw the beginning of the environmental movement.  It was also the year of the first Earth Day celebration and the creation of the Environmental Protection Agency.

Consumers are encouraged to take responsibility to Reduce, Reuse and Recycle, taking into consideration where their packaging ends up, recycled or in landfill.

However, why should the responsibility of being sustainable be just down to the consumer?

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Preparing Your Packaging For Christmas

Oct 28, 2022 3:25:20 PM / by Wendy Barton posted in Packaging

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Christmas is potentially one of the most profitable and competitive times of the year for many businesses.

Consumers worldwide are looking to spend money on the perfect gift and stocking filler.  However, that doesn't mean that we can sit still and assume the customer will come to us.  After all, customers want presents that are perfect for them and will compare brands and products before committing to purchase.

 

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Inspirational Candle Boxes for 2022

Oct 28, 2022 3:24:56 PM / by Wendy Barton posted in Packaging

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Candles are an exceptional example of how packaging and branding can add an immense amount of value to the product.

As online shopping increases many customers will choose their purchase based on the branding and design of the packaging as opposed to the fragrance or scent.

 


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