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Brown Knight & Truscott Blog

Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.
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Recent Posts

Quick & Easy Ways to Improve Response Rate to Direct Mail Campaigns

May 30, 2023 3:08:13 PM / by Wendy Barton posted in Direct Mail, Fulfillment, Postage

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Looking to enhance customer response rates for your direct mail campaigns?  Here are some simple yet effective methods to consider.  Give them a try and share your results with us!

Remember, the goal of your direct mail campaign is to drive action and persuade people to embrace your product or service.  This isn't about sending love letters!

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Enhancing Printed Packaging with AI Images: Unlock Conceptual Designs

May 30, 2023 3:07:44 PM / by Wendy Barton posted in Packaging, Ai

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All ImaAll Images produced by BKT

In the digital age, incorporating innovative techniques to captivate consumers is vital for businesses.

One emerging trend is the use of AI images within printed packaging.  By leveraging artificial intelligence, companies can elevate their packaging designs, generate creative ideas, and create impactful customer experiences.

 


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Creating Packaging To Make Your Influencer Gift Boxes Go Viral

May 9, 2023 10:37:58 AM / by Wendy Barton posted in Print, Packaging, Fulfillment

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In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.

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What’s The Environmental Impact Of Direct Mail Marketing?

May 9, 2023 10:37:14 AM / by Wendy Barton posted in Print, Direct Mail, Fulfillment

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If you're concerned about the impact of direct mail marketing on the environment, you might be wondering how you can reduce your carbon footprint.

Direct mail marketing relies heavily on paper, which can be harmful to the environment.  Additionally, plastic envelopes that are not biodegradable can also cause environmental harm.

 


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Understanding The EU's Green Deal

Mar 28, 2023 4:16:11 PM / by Wendy Barton posted in Packaging, Sustainability

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The word sustainability is currently a predominant topic of conversation throughout the packaging industry with the EU's Green Deal at the top of the list.  Let's explore what the Green Deal is, and how it could impact your company.

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How To Make Your Mail Environmentally Friendly

Mar 28, 2023 4:16:04 PM / by Wendy Barton posted in Litho Print, Direct Mail, Sustainability

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When it comes to saving the planet, small changes can make a big impact.  Even small actions taken by individuals and businesses can collectively make a significant difference in reducing our impact on the environment.

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The Power of Personalisation in Direct Mail Campaigns

Feb 23, 2023 4:13:53 PM / by Wendy Barton posted in Litho Print, Direct Mail

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Achieve More With Automation

Feb 23, 2023 4:13:02 PM / by Wendy Barton posted in Fulfillment

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Packaging Design Tips For Your Business

Jan 25, 2023 3:54:06 PM / by Wendy Barton posted in Packaging

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Packaging addresses the covering of a product properly from the viewpoints of safety and ease of handling.

It is expedient to packing products in tins, bottles, bags, boxes, cans and so forth, of convenient sizes to help buyers handle the products easily and effectively.

 

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Make A Lasting Impression With The Ultimate Unboxing Experience

Jan 25, 2023 3:53:56 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment

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The unboxing experience is one of the most important factors in any modern business transaction.

In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.

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