Candles are an exceptional example of how packaging and branding can add an immense amount of value to the product.
As online shopping increases many customers will choose their purchase based on the branding and design of the packaging as opposed to the fragrance or scent.
Whether you want to add some ambience to your living room mantlepiece, have a relaxing candlelit bath, or create a sanctuary at home as the seasons change, there's a scent for everyone.
Candles are a great mood enhancer, and they also make the perfect gifts. We've taken a look at the styles and packaging on offer this season.
Our Top 5 Candle Packaging Styles for Christmas 2022
The Cocktail Club Range candle, from JD Williams, is beautifully presented in a matt glass jar to complement any interior from contemporary to traditional.
The calming blue glass and solid ink coverage is luxurious and inviting.
Gold foiling enhances the art deco pattern adding a subtle elegance with a fantastic shelf appeal.
Simon & Tom, Premium Green Rose scented candle is elegantly packaged in a beautiful matte gold gift box.
A striking presentation with a fragrance experience that unfolds from the moment you open the box.
Yankee Candles capture the frosty kiss of snowflakes with this powdery true-to-life fragrance.
The laminated boxboard gives a tactile finish to the rose colouring with enhancements of gold foiling accenting the snowflakes perfectly.
The wellbeing happiness benefits from Neom starts with a positive state of mind.
Formulated from 100% natural oils their organic range is represented with a contemporary, simple and clean image within a white box with subtle colours which really lifts your mood and complements their tagline 'Scent to Make You Happy'.
At first sight you would be forgiven for assuming this was just for Christmas as the rigid, paper over board, collar box is decadent and stylish.
Silver foil on the box collar adds interest and shine, complimented with the printed stripes on the base which reflect the bands of embossing on the candle jar.
For online shoppers the image of the actual candle contained within is displayed prominently on the lid and a ribbon pull allows easy access to your candle itself inside.
With so many options, scents and styles of packaging available there's an option to suit everyone.
Photo Credits: (Top to Bottom)
JD Williams | Simon & Tom | Yankee Candle | Neom | Laura Ashley
Why is the Packaging Important?
Packaging has a large influence on a person’s decision to purchase and recently consumers are becoming increasingly aware of packaging waste, with more and more choosing recyclable options.
There are recent trends for reusing the packaging of consumable items and you can repurpose beautiful candle jars once the wax has burnt down.
If you are feeling inspired, please contact us to discuss how we can enhance your product packaging. We also create beautiful bespoke candle packaging boxes suitable for candles in many shapes and sizes.