In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.
Creating Packaging To Make Your Influencer Gift Boxes Go Viral
May 9, 2023 10:37:58 AM / by Wendy Barton posted in Print, Packaging, Fulfillment
What’s The Environmental Impact Of Direct Mail Marketing?
May 9, 2023 10:37:14 AM / by Wendy Barton posted in Print, Direct Mail, Fulfillment
If you're concerned about the impact of direct mail marketing on the environment, you might be wondering how you can reduce your carbon footprint.
Direct mail marketing relies heavily on paper, which can be harmful to the environment. Additionally, plastic envelopes that are not biodegradable can also cause environmental harm.
Make A Lasting Impression With The Ultimate Unboxing Experience
Jan 25, 2023 3:53:56 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment
The unboxing experience is one of the most important factors in any modern business transaction.
In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.
Shelf Ready Packaging (SRP)
Oct 3, 2022 12:34:09 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment
Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.
Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.
Bond your customer to your brand with packaging
Aug 30, 2022 12:03:05 PM / by Wendy Barton posted in Print, Litho Print, Packaging
The experience your customer has when they interact with your business can leave a lasting impression. It can be complex fulfilling the needs of consumers at the best times.
With restrictions now in place in traditional retail environments, there has been a deluge of people turning to online shopping to make their purchases – adding to the pressure omnichannel retailers are facing.
How To Use Packaging As A Marketing Tool
Jul 28, 2022 10:08:02 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment
Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.
However, choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.
Steps To Design Your Perfect Packaging
Jun 30, 2022 2:29:52 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment
For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.
Let's Go Green
Jun 30, 2022 2:29:26 PM / by Wendy Barton posted in Print, Packaging, Fulfillment
Taking into consideration the worsening plastic pollution across the globe, retailers are switching to environmentally friendly packaging solutions.
Consumers are increasingly favouring products with packaging that has a minimal impact on the environment, pushing both manufacturers and designers across the globe to 'Go Green'.
Lower Budget Packaging
May 30, 2022 12:00:00 AM / by Wendy Barton posted in Print, Packaging, Fulfillment
If you're a small-medium size business looking for custom packaging with a smaller budget than your competitors, you are not confined to paying premium prices.
Folding carton offers an array of structural design options as well as printing and finishing capabilities.
Which Subscription Box Is For You?
May 30, 2022 12:00:00 AM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment
Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers. Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.