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Brown Knight & Truscott Blog

Quick & Easy Ways to Improve Response Rate to Direct Mail Campaigns

May 30, 2023 3:08:13 PM / by Wendy Barton posted in Direct Mail, Fulfillment, Postage

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Looking to enhance customer response rates for your direct mail campaigns?  Here are some simple yet effective methods to consider.  Give them a try and share your results with us!

Remember, the goal of your direct mail campaign is to drive action and persuade people to embrace your product or service.  This isn't about sending love letters!

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Creating Packaging To Make Your Influencer Gift Boxes Go Viral

May 9, 2023 10:37:58 AM / by Wendy Barton posted in Print, Packaging, Fulfillment

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In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.

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What’s The Environmental Impact Of Direct Mail Marketing?

May 9, 2023 10:37:14 AM / by Wendy Barton posted in Print, Direct Mail, Fulfillment

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If you're concerned about the impact of direct mail marketing on the environment, you might be wondering how you can reduce your carbon footprint.

Direct mail marketing relies heavily on paper, which can be harmful to the environment.  Additionally, plastic envelopes that are not biodegradable can also cause environmental harm.

 


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Achieve More With Automation

Feb 23, 2023 4:13:02 PM / by Wendy Barton posted in Fulfillment

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Make A Lasting Impression With The Ultimate Unboxing Experience

Jan 25, 2023 3:53:56 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment

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The unboxing experience is one of the most important factors in any modern business transaction.

In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.

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Shelf Ready Packaging (SRP)

Oct 3, 2022 12:34:09 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.

Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.

 


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Marrying Packaging Design And Material

Oct 3, 2022 12:33:44 PM / by Wendy Barton posted in Packaging, Fulfillment

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Your packaging design is as fundamental as the product itself.  Of course, eco-friendly material isn’t all there is to a great eco-packaging: a significant half of it is design. 
 
An effective design makes your product stand out from your competition and it encourages the awareness of your customers.

 


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Tips To Reduce Product Packaging Costs

Aug 30, 2022 12:04:31 PM / by Wendy Barton posted in Litho Print, Packaging, Fulfillment

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Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective.  Are you sure your packaging design is getting you the best deal with manufacturers?

 


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Low Cost Packaging for Small Businesses

Jul 28, 2022 10:08:36 AM / by Wendy Barton posted in Packaging, Fulfillment

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Packaging is a way to market your small business, impress customers and set the tone for your products, services and quality.

If you're just starting up or operating on a tight budget then it's time to get creative.

 


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How To Use Packaging As A Marketing Tool

Jul 28, 2022 10:08:02 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.

However,  choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.

 


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