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Brown Knight & Truscott Blog

Preparing Your Packaging For Christmas

Oct 28, 2022 3:25:20 PM / by Wendy Barton

Christmas Packages_Bags

Christmas is potentially one of the most profitable and competitive times of the year for many businesses.

Consumers worldwide are looking to spend money on the perfect gift and stocking filler.  However, that doesn't mean that we can sit still and assume the customer will come to us.  After all, customers want presents that are perfect for them and will compare brands and products before committing to purchase.



One of the best ways for brands to stand out from their competitors is through their packaging. 

Careful planning and preparation of seasonal packaging design allow you to make the most of the Christmas period, maximizing engagement and increasing sales figures.


BKT Logo crop 2Stay True to Your BrandBranding

It can be tempting to use the season to experiment with a completely new design concept but remember to stay true to your brand and be recognisable to your customers.  This is significant when attracting new customers, as it will ensure your brand is easy to find once the Christmas period is over.


BKT Logo crop 2Simplicity is Key

Festive colours of gold, red and blue or seasonal characters can complement your branding for the holiday season without overwhelming your customers.  Remember to elevate your brand identity, not dominate it.


BKT Logo crop 2Increase Customer Engagement

We are all aware that Christmas is the busiest time of the year for most businesses.  By utilising Christmas packaging you can use the positivity of the season to connect with your customers and encourage them to purchase.  In contrary, you can also attract the attention of new customers and convert them into long-term users of your products.


Boost Your BrandBKT Logo crop 2Festive Packs

Christmas is the perfect time to create product bundles.  Marketed as festive gift packs you can respond to your customers seasonal needs and desires.  Festive packs will also help to increase the number of units you sell whilst boosting your sales.


BKT Logo crop 2Experiment

Christmas is the perfect time of year to experiment with new products, promoting as limited editions to enhance further customer interest.   No matter what your product this is an ideal opportunity to release your new brands and see how they perform.



Are you interested in using seasonal packaging to boost your end-of-year sales? 

At BKT, we specialise in creating custom packaging and with a team of designers we can ensure your products are promoted to their full effect, ready for their release.

To find out more about our packaging and design services, get in touch with our friendly client services team today.


readmorebuttonMarrying Packaging Design and Material


Tags: Packaging

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.