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Brown Knight & Truscott Blog

Packaging Design Tips For Your Business

Jan 25, 2023 3:54:06 PM / by Wendy Barton


Packaging addresses the covering of a product properly from the viewpoints of safety and ease of handling.

It is expedient to packing products in tins, bottles, bags, boxes, cans and so forth, of convenient sizes to help buyers handle the products easily and effectively.



A packaging design is very important from the perspective of selling goods in safe, secure, and handy packages to consumers.  The package not only gives protection to the product, but also gives a glimpse of the product inside.

Neat and presentable packaging will be attractive to customers.  Packaging design affects the sale of a product simply because a better design equals an increase in sales.


Here Are Our 10 Tips For Creating A Packaging Design To Influence Your Audience 

BKT Logo crop 21.  Packaging Materials & The Environment

You need to take extra precautions while opting for packaging material so that it allows for maximum product freshness, protection as well as attracting customers.

Environmental packaging is designed to be eco-conscious. It uses products and materials that can be easily recycled and is safe for both the environment and people. Ideally, 'green' packaging will use both renewable and recycled material.

BKT Logo crop 22.  Packaging ConstructionMini Website_Corrugated Packaging_Header-1

Choose a flexible and rigid construction design that supports your product and take proper care of the space you need for putting up a message or use for product promotion.

BKT Logo crop 23.  Secondary Packaging

Secondary Packaging is the outer packing of material for transportation and storage purpose.  Choose your packaging design according to the ease of which it can be packed into outer containers.

BKT Logo crop 24.  Convey Information

Convey accurate and reliable information on your package regarding the product, its ingredients, manufacturing date, etc.  This would help in building trust among the consumers for your product and tempt them to buy it. 

BKT Logo crop 25.  Know Your Brand Identity

Your packaging design should be in a way that it portrays your product positioning in the market.  Your packaging is the first point-of-contact of consumers with your product.

You must have a clear understanding of your brand to get packaging design ideas for the same.  Who is your potential target customer?  What is your brand’s philosophy?

Packaging plays very important role in differentiating your product from similar products in the market.  Ensure that your package design is consistent with your brand identity.  The color, size, shape, and materials used in your packaging must be in accordance with your brand’s identity.

BKT Logo crop 26.  Clarity & Simplicity

New Product TagA new product launch requires that your company name, company’s logo and your brand messages are strong and clearly communicated on the packaging so that the consumer will dedicate it to your product on the shelf.

BKT Logo crop 27.  Shelf Impact

It is the distinctiveness and appeal of the product when placed on shelf is something retailers call shelf impact. 

Creating shelf impact is truly a matter of creativity and exploration and it makes a huge difference in product sales.

Viewing a product at a distance from shelves forms a shopper’s point of view as we might have experienced ourselves as to how certain products attracts our attention such that we decide to take a closer look?

BKT Logo crop 28.  Dare To Be Different

Most of the food packaging designers get influenced by a generic design just because everyone else in the market is settling for unimaginative.  Be different, design different.  Is everybody in your competition opting for white as a main colour?  You might want to go for a bold black background instead!

BKT Logo crop 29.  Appeal Visually

One of the most effective ways to appeal to your customers is by catching their attention visually.

By designing a great label with high definition images and a well-placed logo on your packaging will draw your consumer’s attention towards your product over your competitors'.

BKT Logo crop 210.  Inform Your ConsumersBKT Packaging Website QR Code-1

It is very important to include your product’s name and secondary description on your product packaging.

 According to the type of product mention things like a UPC code or QR code, who manufactured or distributed the product, safe handling instructions, if it requires refrigeration or not, and usage tips can all be included as well.

Make sure that the graphic design elements your designer includes conveys information about your product.

Scan QR Code to  Become A Packaging Hero

BKT Logo crop 2Conclusion:

Good packaging design captivates the eyes of people and attracts them to try a product and hence good design brings more sales.  Creative packaging attracts the consumers because people prefer buying things that look good to their eyes so try to keep your packaging simple and beautiful because packaging of your product gives the first impression of your product that always matter.

At BKT, we specialise in creating custom packaging and with a team of designers we can ensure your products are promoted to their full effect, ready for their release.

To find out more about our packaging and design services, get in touch with our friendly client services team today.


readmorebutton  Marrying Packaging Design and Material


Tags: Packaging

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.