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Brown Knight & Truscott Blog

Marrying Packaging Design And Material

Oct 3, 2022 12:33:44 PM / by Wendy Barton posted in Packaging, Fulfillment

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Your packaging design is as fundamental as the product itself.  Of course, eco-friendly material isn’t all there is to a great eco-packaging: a significant half of it is design. 
 
An effective design makes your product stand out from your competition and it encourages the awareness of your customers.

 


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Tips To Reduce Product Packaging Costs

Aug 30, 2022 12:04:31 PM / by Wendy Barton posted in Litho Print, Packaging, Fulfillment

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Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective.  Are you sure your packaging design is getting you the best deal with manufacturers?

 


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Bond your customer to your brand with packaging

Aug 30, 2022 12:03:05 PM / by Wendy Barton posted in Print, Litho Print, Packaging

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The experience your customer has when they interact with your business can leave a lasting impression.  It can be complex fulfilling the needs of consumers at the best times.

With restrictions now in place in traditional retail environments, there has been a deluge of people turning to online shopping to make their purchases – adding to the pressure omnichannel retailers are facing.

 


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Low Cost Packaging for Small Businesses

Jul 28, 2022 10:08:36 AM / by Wendy Barton posted in Packaging, Fulfillment

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Packaging is a way to market your small business, impress customers and set the tone for your products, services and quality.

If you're just starting up or operating on a tight budget then it's time to get creative.

 


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How To Use Packaging As A Marketing Tool

Jul 28, 2022 10:08:02 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.

However,  choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.

 


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Steps To Design Your Perfect Packaging

Jun 30, 2022 2:29:52 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.

 


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Let's Go Green

Jun 30, 2022 2:29:26 PM / by Wendy Barton posted in Print, Packaging, Fulfillment

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Taking into consideration the worsening plastic pollution across the globe, retailers are switching to environmentally friendly packaging solutions. 

Consumers are increasingly favouring products with packaging that has a minimal impact on the environment, pushing both manufacturers and designers across the globe to 'Go Green'.

 


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Lower Budget Packaging

May 30, 2022 12:00:00 AM / by Wendy Barton posted in Print, Packaging, Fulfillment

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If you're a small-medium size business looking for custom packaging with a smaller budget than your competitors, you are not confined to paying premium prices.

Folding carton offers an array of structural design options as well as printing and finishing capabilities.

 


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Which Subscription Box Is For You?

May 30, 2022 12:00:00 AM / by Wendy Barton posted in Print, Litho Print, Packaging, Fulfillment

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Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers.  Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.

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Benefits of Corrugated Cardboard for Packaging

Apr 26, 2022 2:38:01 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Throughout the years corrugated cardboard is still the material of choice for shipping various types of goods.  Whilst at first glance it doesn't look the most high-tech of materials this type of cardboard is perfect for the safe transportation of your products.

Corrugated carton can withstand long shipping times making it top of the list when it comes to packaging solutions.


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