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Brown Knight & Truscott Blog

Lower Budget Packaging

May 30, 2022 12:00:00 AM / by Wendy Barton

LOW BUDGET PACKAGINGIf you're a small-medium size business looking for custom packaging with a smaller budget than your competitors, you are not confined to paying premium prices.

Folding carton offers an array of structural design options as well as printing and finishing capabilities.



With a wide variety of eventualities, you can customise the style and structure of your packaging, and you are still guaranteed a lower price point than rigid packaging. 

Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective.  Are you sure your packaging is getting you the best deal when you require a lower budget?


Follow our tips to reduce your packaging costs whilst maintaining consumer engagement.


BKT Logo crop 21. Reduce Your Colours

When designing your packaging do you need all the colours of the rainbow?  Unless your packaging design includes photographs, you can probably achieve a stand-out design using half-tones.   Try using a single colour and incorporating tints of the same to achieve highlights and areas of interest.


BKT Logo crop 22. Reduce Your SizeInside a Box

Is your product really using every inch of its packaging?  Try to reduce the size of your packaging by dividing the product into smaller pieces. 

If that's not possible, verify if the packaging's size is determined by your design.  If it is, consider reducing the size of text and graphics.


BKT Logo crop 23. Opt For A Standard Size

Most manufacturers carry a range of standard sized materials that are much less expensive than their customised alternatives.  Ask our client services team about our standard sized packaging before you commence your designing.


EcoFriendly Logo-1BKT Logo crop 24. Use Recycled Paper or Board

 All our materials are sourced from FSC certified materials which is good for your consumer to know.  Many consumers have a preference for green packaging, so don't forget to mention on your packaging that it is eco-friendly.


BKT Logo crop 25. Reduce The Weight

Are you sure that you need to use the heaviest material possible to package your product?  Often a variant in design or a thinner material is just as strong and sturdy but costs significantly less to transport or mail.


By applying these tips you could reduce your packaging costs, improve efficiency and increase the flexibility of your business.



If you would like further guidance and information regarding lower budget packaging ideas for your business, you can contact our client services team.


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Tags: Print, Packaging, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.