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Brown Knight & Truscott Blog

What’s The Environmental Impact Of Direct Mail Marketing?

May 9, 2023 10:37:14 AM / by Wendy Barton

Reduce Environmental Impact

If you're concerned about the impact of direct mail marketing on the environment, you might be wondering how you can reduce your carbon footprint.

Direct mail marketing relies heavily on paper, which can be harmful to the environment.  Additionally, plastic envelopes that are not biodegradable can also cause environmental harm.


However, there are ways to make your direct mail marketing more eco-friendly.  Here are some tips to help you reduce the environmental impact of your marketing efforts:

BKT Logo crop 2Use recycled paper

Choosing recycled paper is an easy and cost-effective way to be more eco-friendly.  Also, consider repurposing old flyers as packaging material.

BKT Logo crop 2Design carefully

Designing your mailer to be as compact as possible will reduce wasted space and paper.  Edit your content so that your message can fit on one page instead of multiple pages.

BKT Logo crop 2Add a "Please Recycle" CTA

Including a "Please Recycle" badge or call-to-action in your mailer shows your customers that you care about the environment and encourages them to recycle the materials.

BKT Logo crop 2Target more directly

Take the time to target your direct mail to people who are more likely to buy your product, rather than sending mail to a wide audience who may not be interested.

BKT Logo crop 2Avoid plastic envelopes

If you need to protect your mail from the elements or hide sensitive information, choose polyethylene bags over plastic as they are recyclable, or consider potato starch bags which compost over time.

BKT Logo crop 2Choose an eco-friendly direct mail partner

Working with a service provider who prioritizes sustainability will ensure that your direct mail marketing campaign is as eco-friendly as possible.



We have the expertise and resources to be your next direct mail partner.  Get in touch with our team to discuss how we can help your business grow.


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Tags: Print, Direct Mail, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.