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Brown Knight & Truscott Blog

Which Subscription Box Is For You?

May 30, 2022 12:00:00 AM / by Wendy Barton


Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers.  Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.



Over the past couple of months, we've had lots of enquiries coming through with regards to these type of boxes, so we've put together our list of the many different industries they can benefit.


BKT Logo crop 2Recipe BoxesGroceries

Potentially the biggest MVP of lockdown, recipe boxes owe their popularity to the fact that they offer customers pre-packaged and pre-measured ingredients.  Designed to save time and reduce food waste, recipe boxes are the perfect home convenience.



BKT Logo crop 2Makeup Boxes

Another type of subscription box taking the retail world by storm is the makeup box medley.  Based on customer preferences and skin type, as well as particular seasons and occasions, makeup subscription boxes pack a bunch of miniature samples from different brands, allowing customers to try various products before buying the full-size version.

BKT Logo crop 2Fitness Foods

From working with a personal trainer to creating a fitness regime for yourself at home, any well-rounded workout plan features health foods and supplements.  Jumping on the growing trend, retailers have started offering gym subscription boxes, providing customers with workout essentials as well as a monthly selection of protein powders and other supplements.


BKT Logo crop 2Cocktail Taster BoxesCocktail

Wannabe mixologists are scrambling to get their hands on one of the latest subscription box crazes – the cocktail tasters. Whether you offer a package which lets customers try preparing the cocktails at home, or you send out a ready-made selection which the subscriber can sample.


Clothing Subscription


BKT Logo crop 2Clothing Boxes

If you hate the communal changing room then the convenience of shopping from home is for you.  A clothing subscription will give you more flexibility in your wardrobe whilst allowing you to save money as well as provide access to many brands.



BKT Logo crop 2What are the benefits of subscription e-commerce?

  • Low Overhead
  • Simple Inventory Management
  • Easy Signup Process
  • Recurring Revenue Stream

In this modern world, where technology truly is the king, shopping online has become part and parcel of the changing way in which most people access and stay abreast of the latest trends.

With subscription e-commerce, customers remain customers for months at a time.  As a result, relationships are formed, and businesses have the opportunity to really get to know and understand their customer base.


While subscription boxes may not make sense for every retailer tapping into the psyche of today’s shopper, whether it’s feeling overwhelmed by too many options, or the enjoyment of being surprised, is a best practice that every retailer can embrace. 

Knowing your customers and anticipating their needs and preferences with the right products at the right prices is now highly important.  Retailers that are able to embrace these concepts will keep pace with consumers, particularly as their expectations for getting it right the first time grow.


If you are unsure of where or how to start producing your Subscription Box then seek the advice of our client services team who can determine the best materials, packing and delivery for your brand and products - contact us.


readmorebutton Subscription Boxes - From Design To Delivery



Tags: Print, Litho Print, Packaging, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.