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Brown Knight & Truscott Blog

Beyond Space

Jul 5, 2021 1:43:29 PM / by Wendy Barton

SpaceNK Beyond Space Pack - CS Header Image

Founded in 1991, Space NK first opened its doors in Covent Garden in 1993, selling fresh smoothies, independent fashion labels and hard-to-find beauty treasures from emerging international brands such as Diptyque, By Terry and NARS. Word soon spread, and more stores offering the very best in beauty opened across the UK and Ireland. Today there are 72 stores and a further 29 in the US.

BKT Logo crop 2Challenge

To produce a membership pack that rewards customers loyalty through subscription and customised incentives whilst increasing brand awareness and client experience.

BKT Logo crop 2SolutionBeyond1

PVC Membership Cards are encoded with information that is unique to each card offering enhanced customisation through the addition of variable data from data source supplied.

Personalised Membership Cards are hand inserted into pre-die cut appertures within a printed Maltese Cross Membership Pack, hand folded to finished size enclosing the personalised card within, and hand enclosed into a matching Personalised envelope.  

BKT Logo crop 2Benefit

A personalised Membership Card allows customers to feel a greater connection with the company brand and part of a community.  A targeted membership service can be transformational to long-term stability.

BKT Logo crop 2Result

The Membership Packs deliver a more focused value to customers with a recurring revenue and evolve to meet the needs of the audience.



We would be delighted to engage in a conversation with you, addressing your unique requirements concerning the printing of variable data on your cards. Our team is dedicated to providing assistance in enhancing your branding efforts and ensuring a tailored solution for your needs - Contact us 


readmorebutton : Sustainable Packaging Developments


Tags: Digital Print, Print, Litho Print, Direct Mail, Case Study, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.