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Brown Knight & Truscott Blog

The Importance of Prototyping

Mar 21, 2022 12:23:01 PM / by Wendy Barton

Importance of Prototype

Requesting a prototype of your packaging plays a vital part in the success of your products and brand.

Whilst your initial packaging design may seem perfect on paper, your physical packaging may not meet your final expectations.


Plain samples of your design offer you the opportunity to make last minute changes and ensure your packaging is fit-for-purpose whilst meeting your objectives.


BKT Logo crop 2Why Produce A Prototype?

A prototype enables you to see how your customers will interact with your products and brand whilst also giving an indication of the quality you will be offering within the marketplace in comparison to your competitors.

The small details can be pinpointed at the early stages of production, saving your business time, energy and money long before a full production commences.


BKT Logo crop 2Shake, Rattle And Roll

Determining the exact dimensions for your box can be tricky, especially for unique shaped products, therefore an unprinted sample would be a great option to check the structural design whilst diminishing any risk of damage to the internal products during shipping and distribution.

Excess space between your product and the packaging leaves room for your products to be rattled around and possibly damaged during transit.  Customers want to receive their purchases intact and subsequently this will enhance their customer experience and achieve optimal satisfaction.


BKT Logo crop 2Early Insights

A plain packaging sample is a convenient and cost-effective way to gain an early insight of how your customers will interact with your products.  A fool-proof way to ensure your customers receive the unboxing experience you intended.




BKT can help you develop your packaging from concept to final product - for help and advice contact our client services team.


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Tags: Print, Packaging, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.