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Brown Knight & Truscott Blog

Print Marketing & The Healthcare Industry

Jan 25, 2021 12:45:14 PM / by Wendy Barton


Over the years, print marketing and advertising prove to be the most reliable and effective ways of reaching out to more prospective customers and clients in the healthcare industry. The well-printed advertising materials can help you connect with a broader audience and showcase your company’s credibility and lots more


As a business or company in the health sector, you need a marketing strategy that captures the attention of your target audience and convinces them to trust you for the best and excellent service.


BKT Logo crop 2 High-quality print marketing can help you achieve this goalHealthcare_4

Investing in high quality printed materials like booklets, leaflets and direct mail marketing, goes a long way in proving to your audience that you are a trustworthy and a legitimate business. Your printed materials and campaigns will help inform your target audience about your organization’s activities and provide them with instant answers and clarifications when they visit your company.


BKT Logo crop 2 Prospective customers trust print marketing 

Although print marketing and advertising may seem old-fashion in this digital era, it is still the most effective. Studies reveal that prospective customers trust print marketing more than all other forms. 



A prospective customer can browse through your website or digital ad in less than 15 minutes without being convinced enough to order your healthcare product. But on the other hand, when a prospective customer reads your printed booklet or leaflet, they are more engaged for a longer time. This can cause them to order your product immediately.



BKT Logo crop 2 The power of print marketing

Print marketing is the most effective marketing strategy for products and services in the healthcare sector. A prospective customer may not be fully convinced to buy a healthcare product just by reading the ad online but may trust printed material about the same healthcare product. The power of print marketing cannot be overemphasized in the healthcare industry.





Contact us - If you would like to work with BKT on your next healthcare project, our client services team are here to help with your enquiry.



readmorebuttonClick HERE to view our blog : Reducing Bacteria on your printed items


Tags: Print, Litho Print, Antimicrobial Print, Direct Mail

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.