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Brown Knight & Truscott Blog

Fresh! As If Dried Outside

Mar 16, 2021 11:29:33 AM / by Wendy Barton

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There’s nothing quite like the freshness of line-dried laundry, is there? Unfortunately, we in the UK are no strangers to rainy days, and we’re often left with no option but to dry our laundry indoors. 

Prepare to be blown away with new Lenor Outdoorable, bringing the freshness of your laundry to the next level – laundry as fresh as if dried outside, even when you dry inside!



BKT Logo crop 2Challenge

To create a box that encompasses the outdoors with a hint of summer to test the market for three new scents of Lenor Outdoorable Fabric Conditioner via their UGC Instagram socials. 

The carton would include 1 x 840ml Bottle and Leaflet that incorporates their marketing brand and also withstands mailing without damaging the contents.



BKT Logo crop 2SolutionLenor1-1

Upon approval of plain prototypes - Produce a 3-piece magnetic flap box with a hinged lid and inner fitment 

Lid and all outer wraps printed 4 colour process onto 170gsm Satin with a soft touch lamination and mounted onto 2000 micron greyboard. Drilled with inserted magnets.

Inner fitment mounted onto 2000 micron greyboard and die cut with aperture to hold 1 x Lenor Outdoorable Fabric Conditioner bottle and overlaid with artificial grass.

BKT fulfilled the cartons with 1 x Bottle and Leaflet, processed data and produced personalised labels for distribution.

BKT Logo crop 2Result

The added touch of the 'butterflies' enhanced our summer creative and upon opening really brings the feeling of the outdoors inside. A truly great result.



BKT Logo crop 2Conclusion

BKT created a really powerful concept with this rigid box.  We performed and delivered a bespoke fulfilment service with nationwide distribution meeting all the schedules within time sensitive deadlines and the processing of any returns.


BKT Logo crop 2How can BKT help you?

BKT offers a complete end-to-end service, assisting with the concept, design, production and delivery of your rigid presentation box. We offer a range of versatile boards and papers, including embossing, debossing, foil blocking and spot UV print.

We can also offer short production runs and low minimum order quantities resulting in quick turnaround. Contact our client services team to customise your own branded packaging.



readmorebutton Case Study - 2021 The Year of the Ox


Tags: Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.