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Brown Knight & Truscott Blog

Dior UK - Sav Sampling Packs

Oct 4, 2021 9:00:00 AM / by Wendy Barton


SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.



To introduce Miss Dior New Eau De Parfum & Sauvage Elixir via a joint social pre-sampling campaign

BKT Logo crop 2Design Brief

  • Sampling 'Envelope' containing Sampling Packaging Carton
    Each Packaging Carton containing;
  • 1 x Teasing Card - 2pp 130mm x 80mm Landscape
  • 2 x Perfume Samplers - 60mm x 95mm x 17mm


BKT Logo crop 2Solution

Sampling Packaging

Original design brief detailed a 'pizza-style' packaging carton.  After numerous machine colour proofs to test various visuals and colourways our print experts worked with their creative team to adapt the box and create a double tuck-end flap carton.

This decreased the quantity of glueings required to assemble the finished carton and therefore reduced overall finishing costs and production time.   The cartons were printed 4 colour process to all outer faces onto a 330gsm White Folding boxboard.  An overall matt lamination enhances the tactility whilst adding a prestigious and warm feel.

Teasing Card

Printed 4 colour process both sides onto 350gsm Satin and trimmed.

Sampling Envelope

Originally specified as a bespoke envelope the concept was adapted into a maltese-style wrap to eliminate visual creasing at the foot of the envelope due to a non capacity, and thus created a compact and square package for mailing with 1 glueing for assembly.  Printed 4 colour process on all outer faces.


BKT Logo crop 2Benefit

The compact style of the package ensures the overall finished size meets with Royal Mail Large Letter maintaining lower rates of postage for our client and allowing a full sized personalised label for mailing.


BKT Logo crop 2Result

Utilising economic space within the finished pack resulted in a capsule pre-sampling campaign that was full of interest and excitement during the unboxing experience.


BKT Logo crop 2Client Reviews





BKT Logo crop 2Links

Visit Dior Fragrances to purchase your favourite










BKT Logo crop 2How can BKT help you?

BKT offers a complete end-to-end service, assisting with the concept, design, production and delivery of your fulfilment and presentation boxes.  We offer a range of versatile boards and papers, including embossing, debossing, foil blocking and spot UV print.

We can also offer short production runs and low minimum order quantities resulting in quick turnaround. Contact our client services team to customise your packaging and fulfilment.


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Tags: Print, Litho Print, Packaging, Case Study, Fulfillment, Postage

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.