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Brown Knight & Truscott Blog

2021 The Year of the Ox

Feb 16, 2021 1:04:10 PM / by Wendy Barton

Sothebys Drawer Box

Sothebys Drawer BoxThe Chinese New Year red envelope is a traditional gift for children during Chinese New Year.  In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'.  Those who receive a red envelope are wished another safe and peaceful year.


The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year.  As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.


Those born in the Year of the Ox are said to be determined, strong and conservative.



BKT Logo crop 2Challenge

To produce a rigid style of packaging conveying a premium quality. 

BKT Logo crop 2SolutionSothebys_2

Working with their design team we produced a sliding box drawer lined with the same colours to the outside. 

Spot gloss UV varnish accented the mandarins and foliage on the front with the addition of gold foiling on the reverse.  A touch of ribbon allows for easy access to the internal sliding drawer containing a 'money wallet' in matching colours and a repeat of the gold foiling elements.

BKT Logo crop 2Result

Strong and durable sliding drawer box which is easy to open with an internal compartment.

Sothebys Sliding Drawer Box

BKT Logo crop 2Conclusion

Brands prefer these custom sliding boxes for their durability, ease of use and their overall feel.  The open and close style is elegant and non-compromising on quality.


BKT offers a complete end-to-end service, assisting with the concept, design, production and delivery of your rigid presentation box. We offer a range of versatile boards and papers, including embossing, debossing, foil blocking and spot UV print.

We can also offer short production runs and low minimum order quantities resulting in quick turnaround. Contact our client services team to customise your own branded packaging.



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Tags: Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.